This weekend, my youngest son was invited to a skating party, and rather than suffer through ear-splitting pop music and a seizure-inducing light show, my husband and I decided to look for something else to do to kill time. You know you’re an old married couple when strolling around Home Depot qualifies as a date night. Luckily, we also found ourselves in proximity to a Panera Bread restaurant and my favorite black bean soup was being served that night.
When we walked into the restaurant, it was well after the dinner time rush and there were few patrons in the restaurant. I only briefly glanced at the bakery goodies, figuring someone would be at the counter to serve us in a jiffy. But this was not to be the case. There were at least a dozen workers going back and forth from the front of the store to the back of the store. Every now and then, someone would pause from their task to ask if someone had helped us yet. We would say, “no,” they would mumble something and scurry off, leaving us to wonder if we’re supposed to wait or just dish out our own soup.
Now, I am not denying that every person in that place was working their tushies off. Everyone was doing some very important job that was required to keep the business running. However, there was obviously a very important cog that was missing from their business machine. You can cook all the food and do all the dishes and stock all the bakery cases as much as you want….but without someone to serve the customer, everything else is pointless.
Whenever I come across either a really great or a really poor customer experience, I try to relate it to my own business and ask myself if there is something I can learn from the experience to make my own business better. Even though we’re a relatively mature business, we still find ourselves rapidly evolving to keep up with market trends and new product developments. This evolution allows us to still see a 20% or greater increase in sales each year, when other companies of a similar age might have leveled out with a very small annual sales increase. On the other hand, these changes also mean that certain parts of our business can become neglected.
For example, we have a tendency to want to focus our efforts on tradeshows where we make a profit, while other companies are willing to accept that a tradeshow is a place to meet new customers and introduce new products. There are plenty of companies that exhibit at tradeshows and don’t sell a single item at the show. When we avoid smaller shows and more expensive shows in an effort to minimize expenses, we fail to expose ourselves to new potential customers. In the past, we’ve exhibited at shows where one new customer was a big enough account to have made the entire expense of the show worthwhile. We’ve already started tackling this problem by signing up for some new shows for the upcoming year in areas of the country where we feel our customers have not had the opportunity to meet us face to face. And we are planning to offer workshops in our new building so people can learn in a smaller setting, without the expense of a convention.
Another area of our business that has been neglected is our website. While our current website is adequate, and way better than our previous website, there are still some functionality issues that have not been addressed and are potentially frustrating our customers. I know that I’ve left a website for no other reason than there was annoying music or a long-loading flash presentation. I can imagine that plenty of people have left our website without making a purchase because the shopping cart didn’t work well on their Mac computer or because we don’t have a search function. Not only is that a loss of an immediate sale, but that could very well be a permanent loss of a customer. They are going to look around for another company who meets their needs. And once a customer finds someone who meets their needs, they are very unlikely to switch back to your company. I have been researching new shopping cart software and hope to get some of those problems resolved within the next few months.
When was the last time you really analyzed your business shortcomings and did something about it? Is there a part of your business that you hate doing so it doesn’t get done? Have you considered hiring someone to do that job in your business? Do you find yourself in a rut and accepting the status quo rather than stepping out of your comfort zone to grow your business? Start looking at what your colleagues are offering their customers and ask yourself if you’re being competitive. Why would someone choose your company over another company? (And you should know that price is not always the determining factor when customers choose a company.) How much effort are you putting into advertising? Have you looked for every free and inexpensive place to advertise your company? Have you included an advertising budget in your business plan? Do you update your current customers when you have new products and services to offer? How does your website look? Is it easy to navigate? Does it show up in search engines? Sure having a great product to sell or being a fabulous artist is important to your business. But without all of these other areas of your business taken care of, your business cannot function effectively.
Just like in life, we let our diets slip when we get busy, and our household chores get neglected, leaving our house falling apart in places….our business can start looking just as shabby without us realizing it. It’s a gradual process and it happens to all of us. You have to step back and look at your business through the eyes of both a new customer and an old customer. Your product shouldn’t be just as good as it’s always been, it should be better than it’s ever been. Don’t be afraid to ask your current customers how they feel and if they would like you to address some part of your offerings. They’ll appreciate that you care and the changes that you make can attract new business.
I hope you are all as excited as I am about the weather warming up and the upcoming busy season.
Have a wonderfully prosperous month!
~Erika
Sunday, April 1, 2012
Monday, August 1, 2011
To retail or not to retail
Well, just when I think things are winding down after the summer festival rush, we start gearing up for fall craft shows, Halloween, and the winter holiday parties. No complaints here though. I’ve always said you shouldn’t have all of your eggs in one basket, particularly with a business like ours that can fluctuate seasonally.
One trend that I’m seeing with our customers is that many of you have started selling products yourself. Honestly, I can’t see why anyone would not want to sell merchandise in addition to their service business. Even if you earn $2 per minute while working at festivals and parties, there are just so many minutes in an hour and so many hours in an event. You know going into the event the maximum amount of money that you can possibly make, which to me, is very limiting and even depressing when you come home with less than you had hoped.
Product sales can easily double your income…or more. I’ve done henna at one of our local monthly events where we typically made less than $200 doing henna and over $400 selling henna kits and other merchandise. Amerikan Body Art has a very flexible wholesale site that can provide products for many different scenarios. The minimum opening order requirement is $200, and only $150 for re-orders. There are no minimums as far as product quantities go. You can order 1 or 100 of an item at the same low price. You can buy in bulk along with empty packaging to make your own kits, or you can buy pre-packaged items to take advantage of the Amerikan Body Art brand recognition.
www.AmerikanBodyArt.com/wholesale
If you’re teaching classes, 99% of the time, your students are going to want to take supplies home immediately so they can play. They’re not going to want to wait a week to have something shipped. Any products that you demonstrate in your class will sell particularly well. If you are on a tight budget and are concerned about ordering more supplies than your students will buy, you can assemble a small class kit that includes samples of each product and include the cost of the sample kit in the workshop fee.
When I started my supply business, I simply started ordering more of the products that I was already using. That way, there was no financial risk since I would eventually use the supplies myself if I didn’t manage to sell them. Plus, by purchasing in larger quantities, I was able to obtain lower pricing, which increased my profit.
Here’s an example of an easy money-maker. An empty sKweEZie applicator bottle with metal tip costs $1.49 at wholesale. An 8-ounce carrot bag of henna paste is $14.99 and will fill approximately 14 applicator bottles. Your total cost would be about $2.56 (plus shipping) for each bottle of henna paste and you can them for $6-$10 depending on your venue. At festivals where we were charging upwards of $10 for a single henna tattoo, we would easily sell a dozen or more of those little bottles, along with other henna kits, henna balm, and glitter tattoo kits.
If you want to make glitter tattoo kits, you can buy handful of different stencil designs, 5 or 6 glitter colors in ½ lb or 1lb bags, empty poof bottles, a pack of sweeper brushes, empty body glue applicator vials, and 19oz bottle of body glue. The 19oz bottle of glue will probably fill around 50+ glue vials. A pound of glitter should fill about 36 poof bottles. We have a glitter tattoo instruction sheet (with step-by-step photos) that is in a Word document which you can edit to have your contact information on there instead of ours. Just email me and I’d be happy to send you the file. We buy our labels from Online Labels, but you can also find them at Wal-Mart or any office supply store.
As far as pricing your products, the basic math equation is to double the cost of goods (including packaging). But you may also want to take into consideration your shipping costs and the time that it takes you to assemble any products. Let’s say that your cost for product (glitter, glue, & stencils) is $5 per kit. Your packaging materials, including labels and printer ink, comes to $2. And you determine that it takes you 10 minutes to assemble each kit. If you feel that $10 per hour is typical for your area for non-skilled labor, then your labor cost is $1.67 per kit. You might feel that your labor cost is $0 since so many of us start our businesses working for free, but keep in mind that eventually you will be too busy to do this yourself and will need to pay someone else to do it. So at this point your total cost is $8.67 per kit. You might even want to add in a small percentage to cover overhead costs and shipping costs, so let’s say your final real cost is $10 per kit. You’re probably looking at needing to price it at $20. Most of us are pretty frugal and crafty, especially as entrepreneurs, and we have a hard time imagining someone paying $20 for a small kit. But when you think about the fact that these same potential customers are willing to pay $10 or more for a single tattoo, a $20 kit that allows them to do a dozen tattoos is a real bargain.
Even though our pre-packaged kits are quite reasonably priced, you may prefer to make your own kits to fit the budget of your customer demographic. You may even find that our kits are too inexpensive for your area. There’s no need for expensive fancy packaging to sell merchandise, as long as it’s tidy and preferably uniform. My first henna kits were packaged in a paper bag with a label that I printed at home. Then I would buy lots of 12 or 24 cosmetic bags on eBay. Through my homeschool support group, I even found a local organization called the “Reusable Resource Center” where they received leftover office and craft supplies from local businesses. For $10 per year, I could take as much as I wanted and often found little boxes, bottles, and labeling materials that could be used for kit packaging. You most likely have a similar organization in your area. Eventually as your business grows, these sources won’t be consistent enough for your needs, but it’s a great way to get started inexpensively.
Even if you only work at private parties where you are paid hourly and not at festivals or workshops, you can still offer to create small kits as party favors. As a mother of three, I know that I’ve happily paid $3-$5 each for goodie bags and party favors. As busy as I am, I really value the convenience of being able to get all of my party needs taken care of with a single phone call. Post pictures on your website and create a postcard to send out to your current clients.
We are always more than happy to offer suggestions for your particular event or business scenario so feel free to send us an email if you’re unsure of what you should order. And although my husband jokingly tells me that my life philosophy is, “go big or go home,” and we love our customers who shop with abandon, I am also a firm believer in starting within your means and allowing your profits to snowball into a bigger business. This was our philosophy when starting our wholesale business because we wanted a retail business to be completely accessible and attainable for our customers. If you need something that we currently don’t have on the website, don’t hesitate to ask. We’ll do our best to either get it or find it for you.
Have a wonderful month!
~Erika
One trend that I’m seeing with our customers is that many of you have started selling products yourself. Honestly, I can’t see why anyone would not want to sell merchandise in addition to their service business. Even if you earn $2 per minute while working at festivals and parties, there are just so many minutes in an hour and so many hours in an event. You know going into the event the maximum amount of money that you can possibly make, which to me, is very limiting and even depressing when you come home with less than you had hoped.
Product sales can easily double your income…or more. I’ve done henna at one of our local monthly events where we typically made less than $200 doing henna and over $400 selling henna kits and other merchandise. Amerikan Body Art has a very flexible wholesale site that can provide products for many different scenarios. The minimum opening order requirement is $200, and only $150 for re-orders. There are no minimums as far as product quantities go. You can order 1 or 100 of an item at the same low price. You can buy in bulk along with empty packaging to make your own kits, or you can buy pre-packaged items to take advantage of the Amerikan Body Art brand recognition.
www.AmerikanBodyArt.com/wholesale
If you’re teaching classes, 99% of the time, your students are going to want to take supplies home immediately so they can play. They’re not going to want to wait a week to have something shipped. Any products that you demonstrate in your class will sell particularly well. If you are on a tight budget and are concerned about ordering more supplies than your students will buy, you can assemble a small class kit that includes samples of each product and include the cost of the sample kit in the workshop fee.
When I started my supply business, I simply started ordering more of the products that I was already using. That way, there was no financial risk since I would eventually use the supplies myself if I didn’t manage to sell them. Plus, by purchasing in larger quantities, I was able to obtain lower pricing, which increased my profit.
Here’s an example of an easy money-maker. An empty sKweEZie applicator bottle with metal tip costs $1.49 at wholesale. An 8-ounce carrot bag of henna paste is $14.99 and will fill approximately 14 applicator bottles. Your total cost would be about $2.56 (plus shipping) for each bottle of henna paste and you can them for $6-$10 depending on your venue. At festivals where we were charging upwards of $10 for a single henna tattoo, we would easily sell a dozen or more of those little bottles, along with other henna kits, henna balm, and glitter tattoo kits.
If you want to make glitter tattoo kits, you can buy handful of different stencil designs, 5 or 6 glitter colors in ½ lb or 1lb bags, empty poof bottles, a pack of sweeper brushes, empty body glue applicator vials, and 19oz bottle of body glue. The 19oz bottle of glue will probably fill around 50+ glue vials. A pound of glitter should fill about 36 poof bottles. We have a glitter tattoo instruction sheet (with step-by-step photos) that is in a Word document which you can edit to have your contact information on there instead of ours. Just email me and I’d be happy to send you the file. We buy our labels from Online Labels, but you can also find them at Wal-Mart or any office supply store.
As far as pricing your products, the basic math equation is to double the cost of goods (including packaging). But you may also want to take into consideration your shipping costs and the time that it takes you to assemble any products. Let’s say that your cost for product (glitter, glue, & stencils) is $5 per kit. Your packaging materials, including labels and printer ink, comes to $2. And you determine that it takes you 10 minutes to assemble each kit. If you feel that $10 per hour is typical for your area for non-skilled labor, then your labor cost is $1.67 per kit. You might feel that your labor cost is $0 since so many of us start our businesses working for free, but keep in mind that eventually you will be too busy to do this yourself and will need to pay someone else to do it. So at this point your total cost is $8.67 per kit. You might even want to add in a small percentage to cover overhead costs and shipping costs, so let’s say your final real cost is $10 per kit. You’re probably looking at needing to price it at $20. Most of us are pretty frugal and crafty, especially as entrepreneurs, and we have a hard time imagining someone paying $20 for a small kit. But when you think about the fact that these same potential customers are willing to pay $10 or more for a single tattoo, a $20 kit that allows them to do a dozen tattoos is a real bargain.
Even though our pre-packaged kits are quite reasonably priced, you may prefer to make your own kits to fit the budget of your customer demographic. You may even find that our kits are too inexpensive for your area. There’s no need for expensive fancy packaging to sell merchandise, as long as it’s tidy and preferably uniform. My first henna kits were packaged in a paper bag with a label that I printed at home. Then I would buy lots of 12 or 24 cosmetic bags on eBay. Through my homeschool support group, I even found a local organization called the “Reusable Resource Center” where they received leftover office and craft supplies from local businesses. For $10 per year, I could take as much as I wanted and often found little boxes, bottles, and labeling materials that could be used for kit packaging. You most likely have a similar organization in your area. Eventually as your business grows, these sources won’t be consistent enough for your needs, but it’s a great way to get started inexpensively.
Even if you only work at private parties where you are paid hourly and not at festivals or workshops, you can still offer to create small kits as party favors. As a mother of three, I know that I’ve happily paid $3-$5 each for goodie bags and party favors. As busy as I am, I really value the convenience of being able to get all of my party needs taken care of with a single phone call. Post pictures on your website and create a postcard to send out to your current clients.
We are always more than happy to offer suggestions for your particular event or business scenario so feel free to send us an email if you’re unsure of what you should order. And although my husband jokingly tells me that my life philosophy is, “go big or go home,” and we love our customers who shop with abandon, I am also a firm believer in starting within your means and allowing your profits to snowball into a bigger business. This was our philosophy when starting our wholesale business because we wanted a retail business to be completely accessible and attainable for our customers. If you need something that we currently don’t have on the website, don’t hesitate to ask. We’ll do our best to either get it or find it for you.
Have a wonderful month!
~Erika
Business Rescue
My new favorite TV show is Bar Rescue, on Spike TV. I think it’s a little funny that I like the show so much when I don’t even drink or frequent bars, but it’s the concept of the show that I really appreciate. Each episode features a different bar business that is on the verge of failure, usually due to poor management, that has opened their books and opened themselves up to scrutiny in order to get to the source of their problems. Enter Jon Taffer, hospitality consultant and public speaker. Jon typically has a friend or relative visit the establishment covertly to get an impression of what customers are experiencing. Once he’s finished with his undercover recon, he goes in to meet the owners and staff and to start the rehabilitation process. I know that there are other shows out there with a similar theme, but this one just seems to have a little less drama and a little more practical advice than some of those other shows.
Although I’ve never officially claimed the title or had it printed on a business card, I like to consider myself a business consultant. I teach seminars on how to start a face and body art business, I advise many of my friends and family in their businesses, and I spend hours each day, emailing business owners who have asked for help. When I took the family to vacation in a log cabin just outside of Chattanooga last month, I couldn’t help but prepare a mental list of changes that I felt the cabin owners should make to their vacation rental property. It was all I could do to not write down the list and leave it for the owners. I find that people don’t always appreciate unsolicited business advice. I can’t count how many times someone has given me advice that I ignored, and later wished I had taken more seriously.
I know that many of you are wondering what you can do to make your business more successful, and that there are probably just as many of you who haven’t even considered the need to improve your business because, “if it ain’t broken….why fix it?” A lot of us (and I am absolutely guilty of this) get comfortable with how things are going, and then are surprised when something happens, like a new competitor shows up on the scene, one of your artists has to move, one of your suppliers goes out of business, or the economy takes a nosedive and your regular customers can’t afford to hire you. During the time that it takes you to recover from one of these scenarios, you may have permanently lost several customers. I used to purchase some of our manufacturing supplies from one supplier for many years, and then their website was down for several days in a row, which forced me to look for a new supplier. Imagine my surprise when I found some of these items at almost 30% cheaper from a different supplier. Had my regular supplier’s website not been down, I would not have looked for another supplier, and now they’ve lost a customer. We experienced a similar problem a couple years ago when we spent a whole year with a dodgy website that only worked half the time. To this day, I still wonder how much traction we lost in our business during that year.
Have you looked at your business and assessed your vulnerabilities lately? Have you looked for areas where you can improve, and actually taken steps to make those improvements? Better yet, have you ever asked your customers or a friend to tell you what they really think about your business and what you could do to improve it? Just as we get comfortable with how things are running, many of our customers stay with us out of loyalty, but secretly wish that we would change some things.
Of course you can’t make everyone happy and there are some things, like lowering your rates, that just aren’t feasible…but there are small things that could make a significant difference in your customers’ experience. When I was in our vacation cabin, there were four minor changes that would have made my stay perfect. I felt that there should have been shampoo and conditioner in the bathrooms. You can buy full size shampoo at the dollar store, so even if every guest stole the shampoo out of the bathroom (which is highly unlikely) it still would have only cost a dollar or two…which is pretty insignificant when you’re charging $250 per night. The cabin was pretty dusty…which could easily have been fixed for free by the cabin owners. There was no toaster…which you could probably get for $10 or less these days. And I felt like the beds were less than “resort-like.” A simple change to white linens would have made the place feel much more upscale. Perhaps the owners have reasons for not doing these things, but maybe they have no problem booking the cabin so they haven’t considered the need to make improvements. But those minor things are enough to make me consider looking at other properties the next time we stay in that area.
So instead of Re-acting to business emergencies, how about spending a day being Pro-active and taking a good hard look at your business? Do you have a plan B if your regular supplier is on vacation and you don’t have the supplies that you need for a gig? Or is your plan B to give the job to another company and hope that the customer isn’t lost forever? Are you the only person on your team who can do certain gigs, or is everyone cross-trained to be able to do what is needed? Have you checked out what your competitors are doing and if there are small changes that you could make to your business for greater impact, or are you relying on your winning personality keep you in business? Are you continuing to operate the same way you have always operated and hoping that the economy picks up soon, or are you looking at a new approach to doing business?
I’ve mentioned some business improvement ideas in my earlier newsletters, which you can read by clicking the “Past Newsletter Articles” links at the bottom of this newsletter. Consider sending out a survey to your current customers to see what they suggest. Promise your friends that you won’t get upset if they give you an honest opinion about your business. And hang up that old excuse, “I don’t have time,” and find the time to rescue your business BEFORE it needs to be rescued.
I just wanted to add one more note about this economy thing. I was recently watching a DIY show about a company who specializes in re-facing kitchen cabinets instead of replacing them. People still want to upgrade and renovate their kitchens, even if they can’t afford new cabinets. So instead of waiting for the economy to improve and for people to be able to afford new cabinets, this cabinet company converted their business from building new cabinets to refurbishing old cabinets. I thought the idea was genius, and exactly what I’ve been trying to get across to my friends who feel that they’ve been suffering the effects of a poor economy. Every year, Amerikan Body Art shows increased sales of about 20%, which is somewhat surprising in light of the age of the company and the state of the economy. But when you think about it, our company provides goods and services to people who are looking for additional income….and there’s a lot of that going around these days. What does your business do to add value to someone’s life, other than offering them a rolling good time? The federal government is going to make huge budget cuts this year, which means greatly reduced funding for charitable organizations. Think about ways that your company can help these organizations with their fund raising efforts. You might end up with more business than you can handle with this new group of clients.
Have a wonderfully prosperous month!
Although I’ve never officially claimed the title or had it printed on a business card, I like to consider myself a business consultant. I teach seminars on how to start a face and body art business, I advise many of my friends and family in their businesses, and I spend hours each day, emailing business owners who have asked for help. When I took the family to vacation in a log cabin just outside of Chattanooga last month, I couldn’t help but prepare a mental list of changes that I felt the cabin owners should make to their vacation rental property. It was all I could do to not write down the list and leave it for the owners. I find that people don’t always appreciate unsolicited business advice. I can’t count how many times someone has given me advice that I ignored, and later wished I had taken more seriously.
I know that many of you are wondering what you can do to make your business more successful, and that there are probably just as many of you who haven’t even considered the need to improve your business because, “if it ain’t broken….why fix it?” A lot of us (and I am absolutely guilty of this) get comfortable with how things are going, and then are surprised when something happens, like a new competitor shows up on the scene, one of your artists has to move, one of your suppliers goes out of business, or the economy takes a nosedive and your regular customers can’t afford to hire you. During the time that it takes you to recover from one of these scenarios, you may have permanently lost several customers. I used to purchase some of our manufacturing supplies from one supplier for many years, and then their website was down for several days in a row, which forced me to look for a new supplier. Imagine my surprise when I found some of these items at almost 30% cheaper from a different supplier. Had my regular supplier’s website not been down, I would not have looked for another supplier, and now they’ve lost a customer. We experienced a similar problem a couple years ago when we spent a whole year with a dodgy website that only worked half the time. To this day, I still wonder how much traction we lost in our business during that year.
Have you looked at your business and assessed your vulnerabilities lately? Have you looked for areas where you can improve, and actually taken steps to make those improvements? Better yet, have you ever asked your customers or a friend to tell you what they really think about your business and what you could do to improve it? Just as we get comfortable with how things are running, many of our customers stay with us out of loyalty, but secretly wish that we would change some things.
Of course you can’t make everyone happy and there are some things, like lowering your rates, that just aren’t feasible…but there are small things that could make a significant difference in your customers’ experience. When I was in our vacation cabin, there were four minor changes that would have made my stay perfect. I felt that there should have been shampoo and conditioner in the bathrooms. You can buy full size shampoo at the dollar store, so even if every guest stole the shampoo out of the bathroom (which is highly unlikely) it still would have only cost a dollar or two…which is pretty insignificant when you’re charging $250 per night. The cabin was pretty dusty…which could easily have been fixed for free by the cabin owners. There was no toaster…which you could probably get for $10 or less these days. And I felt like the beds were less than “resort-like.” A simple change to white linens would have made the place feel much more upscale. Perhaps the owners have reasons for not doing these things, but maybe they have no problem booking the cabin so they haven’t considered the need to make improvements. But those minor things are enough to make me consider looking at other properties the next time we stay in that area.
So instead of Re-acting to business emergencies, how about spending a day being Pro-active and taking a good hard look at your business? Do you have a plan B if your regular supplier is on vacation and you don’t have the supplies that you need for a gig? Or is your plan B to give the job to another company and hope that the customer isn’t lost forever? Are you the only person on your team who can do certain gigs, or is everyone cross-trained to be able to do what is needed? Have you checked out what your competitors are doing and if there are small changes that you could make to your business for greater impact, or are you relying on your winning personality keep you in business? Are you continuing to operate the same way you have always operated and hoping that the economy picks up soon, or are you looking at a new approach to doing business?
I’ve mentioned some business improvement ideas in my earlier newsletters, which you can read by clicking the “Past Newsletter Articles” links at the bottom of this newsletter. Consider sending out a survey to your current customers to see what they suggest. Promise your friends that you won’t get upset if they give you an honest opinion about your business. And hang up that old excuse, “I don’t have time,” and find the time to rescue your business BEFORE it needs to be rescued.
I just wanted to add one more note about this economy thing. I was recently watching a DIY show about a company who specializes in re-facing kitchen cabinets instead of replacing them. People still want to upgrade and renovate their kitchens, even if they can’t afford new cabinets. So instead of waiting for the economy to improve and for people to be able to afford new cabinets, this cabinet company converted their business from building new cabinets to refurbishing old cabinets. I thought the idea was genius, and exactly what I’ve been trying to get across to my friends who feel that they’ve been suffering the effects of a poor economy. Every year, Amerikan Body Art shows increased sales of about 20%, which is somewhat surprising in light of the age of the company and the state of the economy. But when you think about it, our company provides goods and services to people who are looking for additional income….and there’s a lot of that going around these days. What does your business do to add value to someone’s life, other than offering them a rolling good time? The federal government is going to make huge budget cuts this year, which means greatly reduced funding for charitable organizations. Think about ways that your company can help these organizations with their fund raising efforts. You might end up with more business than you can handle with this new group of clients.
Have a wonderfully prosperous month!
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