Tuesday, September 1, 2009

How to Start a Face Painting and Body Art Business by Erika Harrison - A Review by Katie Hunt


I picked up Erika's book at the Face and Body Art International Convention in Orlando, in May this year. I finally got a chance to read it this week. Erika's book is very easy to read and to understand. It's a nice size, clearly laid out in logical order with chapters packed with useful information. 

This is a book whose time has come! 

This isn't a designs book, or a how to face paint, or do tattoos, or henna book, although there is that information in there too. It's definitely a business book. It's how to run a business, things to consider, various avenues to take to make money, and so much more. 

Erika also goes over and explains business terms, she talks about insurance, record keeping, taxes, marketing, expanding your business. Erika has the simplest, and most comprehensive way of developing a 'business plan' that I've seen in long time. Her version is not scary like some concepts I've seen delivered. 
She has a massive resource list at the back of the book and a CD. 

The CD is amazing! 

Here is a partial list of the files found on the CD: 
· Airbrush Information.doc
· Contractor agreement.doc
· Face and Body Art Examples by Erika Harrison
· Chinese Character Sign.pdf
· Freehand Glitter tattoo instructions.pdf
· Example of Client Invoice.xls
· Glitter tattoo stencil instructions.pdf
· Henna Body Art Curriculum.doc
· Henna Kit Instructions.pdf
· Henna Workshop outline condensed.doc
· Intro to henna booklet.pdf
· Read Me First.doc
· Real Henna Issue 3 resize.pdf
· Real Henna Issue 4 PDF.pdf
· Small Airbrush (setup)

So many useful tools and references in one handy package! 

Personally, and as a person in this business, I love information that is ready to use immediately and adapt to my own uses. This book and CD have that and more. 
If you know Erika, you'll get to know her better with her examples and stories from her own personal experiences. Erika is direct and logical in her lessons. It's simple and easy to understand. 

If I had one criticism initially, it was that there are no photos or pictures in the book. However, the CD more than makes up for that. And I suspect, because there are no pictures in the book, she kept printing costs down, making this extremely affordable.

If you are just venturing into the Face and Body Art business, or want to know how to do it right, or how to take it to the next level, this is a great resource for you.

Respectfully,
Katie Hunt 
This book is available at Erika's Amerikan Body Art website and I'm sure a few other places. 
-- Katie Hunt
www.KatieTheGreat.com
www.DougTheGreat.com

The Economics of Free

I recently picked up a book by Chris Anderson called, Free: The Future of a Radical Price. I was hoping to get some examples of how companies gave away stuff for free, and reaped more benefit than their cost. While there were some very positive stories and I did get some ideas for my own business, this book delved much deeper into economic theory than I had anticipated. It got me thinking about some of the issues that we have with "Free" in our own industry. 

Nothing is more disappointing than showing up at a pay-per-design event (particularly where you've paid a booth fee to participate) and finding that you have to compete with a "Free" face painter. Even when I've shown up to do henna tattoos or glitter tattoos, I've had trouble selling them when free face painting was available as an alternative.

I've known many face painters who have chosen to donate their time and talent to an organization in order to hopefully gain some exposure in their community. Most of these artists find that they continue to receive calls from this organization and others asking if they will come and work for free at their next event....not exactly the exposure they were hoping for. Not to mention, it doesn't help to create positive relationships with other artists in the area. 

So what are you to do when you are asked to work at an event that you know does not have an entertainment budget, such as a fundraising organization? I've had these organizations ask me to work for free and I've had to try to make them see a different point of view. If I go to their event and work for free, they gain nothing. If I go to the event and charge attendees per design, and then split my income with the organization, I can actually help them to earn money. The only reason to not charge attendees would be if they were counting on "Free Face Painting" or "Free Temporary Tattoos" to be a draw to their event. In that case, it would be a good idea to ask event organizers if they know of a local company that might be interested in sponsoring a face painter in exchange for advertising.

And on the other side of the fence, how do you successfully charge for your work when someone else is giving it away? Instead of selling "face painting" or "temporary tattoos," create an interactive experience. Become a performer. Turn your workspace into a stage. Most people realize that you get what you pay for, and will see the value of what you provide. When comparing your work with that of someone giving it away for free, who do you think they'll turn to when they want to book a party?

Monday, June 1, 2009

Reconnecting with Prosperity

I started writing a second business book (after How to Start your own Henna Body Art Business) in 2005. This new book is called, How to Start a Face Painting and Body Art Business. I meant for it to be a guide for those wanting to expand their businesses, but I really included enough information even for those who haven't started their businesses yet.

I got the outline together, wrote the introduction, and that was about as far as it went until late 2007. I wrote the bulk of it at that time, thinking I'd be able to pull it together in time for the 2008 Face Painting and Body Art convention in Orlando. It didn't happen. I finally got it together (without a moment to spare) in time for the 2009 Face Painting and Body Art International Convention this past month.

As artists, we have a tendency to look at the parts that make up the whole, and we forget to step back and look at the big picture. I was so consumed with the technical aspects of writing and publishing this book on my own, that I had forgotten my original purpose...which was to help others to find prosperity and peace in their lives. In these complicated times, I have the luxury of doing what I love as a means for supporting my family. This is a joy that I would wish for everyone in the world. It wasn't until I had the whole book in my hands that I remembered this and stopped worrying that there might be spelling and grammatical errors in the book, and started worrying that people might not get the inspiration that I was hoping to impart. Happily for me, several of those who bought the book at FABAIC came up to me and said that they were really enjoying the book and were excited to go home and get started on their business plan.

As I started feeling a sense of accomplishment and relief...that I was helping others to achieve prosperity, I started focusing on my own connection to prosperity. I can get seriously wrapped up in financial worries, like credit card debt and student loans, and even start feeling like I'll never dig myself out of this hole. Fortunately, I have some enlightened friends who remind me that focusing on debt and lack will not bring me any closer to prosperity. Focusing on prosperity and financial goals is what has always helped me to achieve those goals. At every convention, I set a financial goal for sales. Without fail, we come within dollars of that goal. My husband and my business partner can't understand why I don't set those goals higher.

I have habit of setting my goals for what I need in the moment and for what I feel is reasonable. I have a friend, Vashti, with whom I have had many discussions on prosperity and wealth. I chatted with her when I got back from FABAIC about meeting my sales goal and Vashti suggested that maybe I should work on my concept of financial need and just drop the whole idea of reasonable goals. I told her that previously, the number that I had expressed as a goal for paying off credit card debt, my mortgage, and my student loans was around $250,000. Amerikan Body Art had pretty much achieved that in sales in 2008, but that was far from the amount that I had actually been able to take home in paychecks. Vashti said that I needed to be more specific when stating my requirements to the Universe. So I had to visualize that amount of money as paychecks going into my personal bank account. And while I was at it...I might as well throw in some money for fixing up the house, getting a new car, investing in the business, and maybe paying for a few nice vacations that we were hoping for. I've come up with a new number, and it has nothing to do with what others think is reasonable or possible. Five years ago, I would not have thought that where I am now would be possible, so I know that I need not be concerned with limitations. They are only imagined.

I learned from watching The Secret that anything that we focus on will grow. So I choose to focus on my personal prosperity. I just dropped my youngest son off at summer camp this morning. When he said he wanted to go to summer camp again, I just went down to the parks & recreation office, signed him up, and wrote a check. When I wanted to go to summer camp as a child, we literally saved our pennies for a year. My mother walked me down to the recreation center and paid for summer camp with a bag full of coins. I've never felt ashamed for the lack of money that I had growing up. But looking at the ease and comfort which I have now, relative to what I had then, makes me truly appreciate what I have and what I've had to do to get it.

Even daily activities, which many of us take for granted, can remind us of our personal prosperity. I'm sitting here in air-conditioned comfort, typing on my laptop, while my kids watch TV and eat Pop-Tarts. I started a small vegetable garden a few months ago, with the idea of teaching my kids how to take care of themselves and how to save money...and yet there are many in the world who will spend their entire day today, hoping to find even a small amount of food and clean water. Sometimes I walk outside in my bare feet, past the swimming pool and the neighborhood kids' bikes & toys laying all over the yard...feeling the warmth of the sun and the calm of our suburban neighborhood...and I can't help but think that there are places even in our own country where people can't let their kids ride their bikes down the street...where they can't safely walk outside of their own homes...where they may not even be safe inside their homes. This is the prosperity for which I am grateful every day and this is what I focus on in my journey towards financial wealth.

I hope that all of you can get into the habit of taking a moment every day to connect with the prosperity which you have already achieved and to focus on the financial prosperity that you will soon achieve.

Have a wonderful month!

~Erika